Google Everflux: Just What We Needed, Google on Speed

Is it honorable me or has Google gone into overdrive? As a crack full-time online marketer I have to keep my creativity firmly placed on what Google is doing. As much as I try not to because Google has probably driven more people around the bend than Chrysler and Mercedes-Benz situate together.
Like any adept marketer, I monitor my numerous keywords on a diurnal basis - especially my major targeted keyword phrases that bring in the most sales and subscribers. For years now, I have had top rankings in Google for my chosen phrases; they move up and down, but mostly they don't leave the first page.
However, lately I have been noticing a lot of jumping in the top listings. Links out of nowhere are appearing, links being dropped and my own links stirring up and down still too quickly for my comfort. Still six months ago the Google leading index seemed to be a whole quantity more stable than it is now.
Within the past months, rankings within Google have become extended dynamic, more fluid. They can change from day to day, what some people are calling Google Everflux. This is very similar to the old Google Dance we used to have a few years ago...when Google would modernize or invigorate its index approximately once a month. At once Google is stepping away on that dance floor every day.
Once upon a time, your keyword rankings in Google didn't change that much. Every four or five months Google would do considerable updates where your keywords and your site's PageRank could have a major capriole or fall in Google's index. On the contrary chalk up things changed? Has the total ranking process now been speeded up? Has the Google Index promptly incline more fluid, more dynamic, changeable daily? Updating, fluctuating on the fly?
Inquiring minds want to know...
Keep in mind, Google Everflux is not a new term. As far back as July 2002 there are references in Webmasterworld to the Google Freshbot and Google Everflux. This expression referred to the re-freshing of the Google Index.
Unlike several SEO theories and assumptions, the Google Everflux is the Real McCoy. That is if you can believe the Google Guy, and there's no reason not to revenue Matt Cutts at his word.
In his site or blog - www.mattcutts.com - he describes what is now here. In a response to a comment on his blog on January 1, 2007, he gives this answer:
Quoting Matt Cutts: "...I'm not trying to side-step the issue. I believe that a data refresh, which used to be every 3-4 weeks, is now contemporary more like every day. So the changes in ranking that some people were seeing on the 17th or 27th during the summer months can at once happen every day."
Even more telling was Matt's response to another person's summary of these changes within Google.
Senaia said: "So the Index Update is what people use to phone Google Dance, when it was on monthly bases. Now it's on daily bases and they call it Everflux.
Backlinks update and Pagerank renovate are also types of counsel refresh.
So, the big scary updates commensurate Florida... are Algorithm updates?"

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