How do I obtain my pages listed on Google?
It is however, quite an easy third degree to answer, at least at a general level, the answer demystifying the oft said "black art" of Search Engine Optimisation. (I do however have to state again that this is an "idiots guide" and does therefore not cover some of the more complicated issues of "keyword density", "deep linking ratio", "code to text ratio" and others, all of which have a bearing on the effectiveness of any web page).
We can illustrate the send to this question by using an analogy.
This analogy is based on an broken down fashioned market place, the sort when men with barrows come in and then shout out what they have on offer, you know "A pound of plums for 50p" or "Genuine kid jackets for 50", you get the picture. However, in my analogy these "market places" are set up by Google, one bazaar for each vertical market. So you have one for cars and another for plumbers and another for houses for sale, and so on.
Now every one who wants to get into any of these market places can jab regardless of what they sell, however, Google will be quite ruthless in stopping anyone it feels is not in the right from getting in (however, blameless close any step this is not fool proof). This leaves countless thousands of "web pages" (not sites, but pages) that want to excite in to sell their wares. Why, because to get in gives them a chance to be picked by those "Google Agents" who come into the market place looking for the boon pages to list.
But getting into the Mart place is only the ahead step, how determine they get picked by the Google Agent for one of those coveted top ten positions??
To understand that, you must first understand the "rules" of these Google Marketplaces.
The first and most important rule is that all webpages start at the back of the marketplace, which of course makes it very difficult for the Google Agents to "hear" them crying out their wares. As the sites to which the web pages get older, so the lattice page move up the marketplace, getting nearer and nearer to the front (and are thus more easily heard).
More Rules
In each marketplace you will bargain two types of webpage, one that is trying to catch the Google Agents eye for a listing settle and the other, well they are saying, "go and compass a look at this page, its all about x". These are the "links" to pages from other sites around the web, and because these Google agents listen to them, they are, as you may know, very extensive indeed. They can all the more influence an agent to see into the sandbox area, particularly if there are sufficiently of them and or they are deemed important in their own right. The rules for these links pages are simple enough, they say "I represent XXX website and we are all about YYY. I'd like you to consider ZZZ website, they are very congenial at what you are looking for".
So much for these "link pages", but what of the normal webpage. What are the rules for them.
First, each webpage must sole utter the contents on its page, it cannot divulge anything else.
The first affair it does is to shout out its Title (the words in the disconsolate bar), it can really boom this out, which of course makes them easier to hear. Then it continues down the page, saying the text on the pages, pausing when it comes to paragraphs etc. Whenever it comes to a Heading in a page or something in bold or italics it can say the words a bit louder, and when it comes to lists, it can pause between each phrase, all the fitter to make the words more effective.
It can also adjust it wholly rainless to the Agents that there are other pages in its own site that are model relevant (these activity the internal links), all with the speck of trying to impress upon the agent that the webpage's website is very beneficial absolutely and should in consequence be listed.
So, what does the above mean to the unprepared website??
Well for many, although they have managed to inspire into the marketplace, they bonanza to their horror that when it comes to shouting out their Title, they hog to say "WM Cooper" and not "Plumbing Suppliers, Showers and Taps by WM Cooper", which if the agent is looking for plumbers to list is far more interesting.
Then when they come to the paragraph on the page, they have to drivel on about "Welcome to WM Cooper website. We have been in business for 30 age and have 1000's of happy customers, come to us...", by which time the Agent has "switched off" and started looking elsewhere.
Now, if the words in the episode had had a Heading of "Plumbing Supplies" and then interpret something like "We can supply you with taps, bathrooms, tiles, wash basins" and so on the agent would have been far more possible to listen.
Other sites have different problems, sure the webpage's exist, on the contrary they are not being pointed at in the right way by other pages in their own site. Such pages are barred by Google from much getting into the marketplace, their argument being "there is no record of your existence on the website you are claiming to have come from, therefore you don't exist, please force away". Thus such pages fall at the very first fence...
Then again there are those unfortunate pages, that even though they are positively clearly, to the human reader anyway, all approximately "hotels in Portsmouth" do not actually say this on the page in any convincing way, thus if another thousand pages (and there could be a lot lot more) are all shouting out, in no uncertain terms, that they are about "Portsmouth hotels" who are they going to pick, complete I really have to say more...
Thus it is by oneself those mesh pages that have done their homework and who come into the marketplace prepared that conquest those coveted first page positions. Hale that is true to a point, on the other hand we have forgotten those "linking" pages we spoke of earlier, just what part do they have to play in this saga? quite a lot as it turn out, in fact I reckon that the Google agents give such a high value to this existence that it accounts for over 50% of the points they award, so much is down to these links. So that way it pays to get lots of links pointing to your site into that marketplace.
But be warned, Google, in a perverse category of way, and knowing that clan know it listens to the shouts of these links, testament solitary listen whether the website that the link is on is salient to the mark it is talking about (pointing to). In other words a objective all about Florida Fish Farms will be of little use "link pressure" discerning to a site selling Combine Harvesters, and vice versa. Also, just to spice the pot a bit more (as provided it needs it) Google also control an eye on the number of sites in a marketplace "shouting" about other sites, and if one site seems to get too many dewy sites "shouting" about over a short period of time are likely to satisfy a wee bit suspicious. Is, heaven forbid, someone trying to make a site appear more popular than it really is....
So the market place is filled of dangers, but basically it is "trick" free. If the pages of a website cook their homework and fabricate sure that they are really "saying" what they are all about, making it quite clear in the Label of the page as fine as the headings on the page, have plenty of links and references to other pages in their site (and yet ones outside it) and, fair-minded as importantly, acquire some links pointing to them and the other pages in their webpage, they WILL get listed. Do anything else though and be prepared to go on asking that question "why do some pages get listed by Google while mine cause not....?"
Autor: Graham Baylis
From: articlebiz.com
Added: January 23, 2008
Intelligent Online Marketing, Graham Baylis's company, has one aim, and that is to help businesses use the power that the Internet offers and he spends a lot of time explaining to people just how to do it, sometimes not even charging for the wealth of information he provides. This article is one of his many offerings and trys to help people understand just how Google thinks, see more at http://www.intelligent-online-marketing.com
From: articlebiz.com
Added: January 23, 2008
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