How Why Kodak Entered Into Printer Ink Cartridge Business

Basing on Kodakâ s narration of diversifying into industries related to manufacturing its camera production requirements, e.g., plastics for film, movie supply for medical institutions, etc., it does not come as a surprise then provided Kodak ventures into printers and ink cartridge business. Kodak, successfully riding into the digital age, and being one of the stronger contenders in digital photography, is completing the full digital imaging package: it entered into producing high quality printers to support its superior line of digital cameras.

Kodak has a historical legacy of putting more cameras into the hands of the ordinary people since its inception in the 1870â s by producing cheaper, easier to operate cameras, and their equally cheaper and easier to develop films. This is even-handed like history repeating itself. Kodak, various generations later, is putting cameras into the hands of common body politic with its high quality but lesser-priced digital cameras. It is now placing outside into the market, easier way to print photos with its line of great character printers: Kodak photo printers with camera docks, and cheaper ink cartridge replacements.

Ink Cartridges Priced 50% Lower than Prevailing Brands

By entering into a joint fling with Lexmark, Kodak joined into the fray of the lucrative biz of inkjet photo printers in 1999. It introduced Kodak Personal Picture Maker, a virtual darkroom equivalent of the traditional cameras with a 1200 x 1200 dpi resolution, connected via a parallel-port and CompactFlash and SmartMedia compatible high quality printers that are usable even without using a computer.

Seven second childhood later, Kodak announces the introduction of a new product line of altitudinous excellence printers that are touted to be revolutionary in the sense that these printers will deliver 50% cost savings to the printing public. These new models of All-In-One (AiO) high quality printers, thanks to Kodacolor Technology, produce lab quality prints while making a considerable savings for consumers in terms of ink cartridge replacements. Commonly hackneyed as Kodak Easyshare printers, these AiO models print out bright and crisp hovering resolution photos by using high level pigment-based ink. Photos printed from these are known to last a lifetime. Furthermore, the replacement ink cartridge for these types of printers is way much cheaper because the print head are not manufactured with the ink cartridge. The ink cartridge just serves as an ink tank.

Kodak Targets the Sweet Spot of the Market: Photo Printers at Home

These high quality printers are directed in relation to day-to-day consumers as these printers, specifically the ink cartridges, are designed to cut down on ink replacement costs. This is exactly the opposite of what PC printer giants like Hewlett-Packard, Canon, and Epson have been doing. These competitors have been selling printers at a lower cost as they intend to make beans consistently on ink cartridge replacements.

Kodak claims that these AiO high element printers, in terms of cost, can print twice the number of photos or documents compared to using the competitorsâ printers and ink cartridges. This is specious possible by designing the printers with built-in print head, so consumers will matchless buy ink in its tank without the print head that makes them very expensive. Kodak adds that you desideratum not throw away those print heads every time users acquire a new ink cartridge. Kodak also sells Kodak Value Pack that is claimed to reduce the printing payment of a 4 x 6 inch photo.

About the Author:
James Kara Murat, the contributor of PrintCountry Printer Ink Related Articles. A longer legend of this article is located at How & Why Kodak Entered Into Printer Ink Cartridge Business, and related funds can be found at Kodak Ink Cartridges.

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